Vegan & Cruelty Free

We’re proud to say that all of our products are vegan and cruelty-free which means none of our products have been tested on animals and are free from animal-derived ingredients. Naked Company is a values-driven business and we are passionate about doing our best for the planet and its inhabitants.
toothpaste tablets vegan

All of our products are free from animal-derived ingredients such as animal-based glycerine, E 542 / Calcium Phosphate and Lanoline. Many bathroom and oral care products contain ingredients that are not vegan. However, plenty of research has shown there are many plant-based alternatives that are just as effective.

We want our company to be built on a philosophy that avoids all forms of animal cruelty and exploitation and promotes the development and use of animal-free alternatives for the benefit of animals, humans and the environment.

cruelty free toothpaste with fluoride

For a long time, the beauty and cosmetics industry has unnecessarily tested products and ingredients on animals. There are plenty of safety assessments that can be performed without needing animal experimentation. Thanks to the hard work of many campaigners, animal testing for cosmetics has been banned in the UK since 1998. The rest of the EU also implemented this ban in 2009. However, companies outside of the EU do not have to comply with these standards.

We’ve been inspired by industry campaigners such as The Body Shop who have been pivotal in campaigning for animal rights.  Our mission is to wipe out animal testing in cosmetics for good and to keep our wash bags 100% cruelty-free! We ask our friends living outside the European Union to join us and ethically source their cosmetics and take a stand for animal rights.