Standard toothpaste contains an array of chemical ingredients that attribute to the physical properties of toothpaste, including foaming and stabilising agents. Many of these chemical ingredients are unnecessary and potentially harmful to humans. At Naked Company we are passionate about making all of our bathroom and oral care products as clean and natural as possible, without compromising on quality. We use scientific journals to decide which ingredients we do and do not work with.We say no to SLS, triclosan and DEA. You won’t find these ingredients in our toothpaste tablets or any of our products. See our list of ingredients we avoid.