Many cosmetic products are full of potentially harmful ingredients, most of which are unnecessary or can be replaced with a natural alternative. This seems crazy, right? Especially when our mouths and skin are so absorbent. At Naked we are passionate about making all of our bathroom and oral care products as clean and natural as possible, without compromising on quality. We use scientific journals to decide which ingredients we do and do not work with. They’re also vegan and cruelty free too.
We are passionate about transparency!
We also want you to know exactly what goes into Naked products and the reasons why we have chosen to use certain ingredients and omit others.
You can find out which ingredients we have included in all of our products on each product page in our shop. You can also find out more information in our ‘Ingredients We Avoid’ and our ‘Ingredients we use’ sections below.
Triclosan is a chlorinated compound commonly found in toothpastes, soaps and detergents because of its antibacterial and antifungal properties.
Why do we say no? Although you might like the sound of antibacterial and antifungal properties. Triclosan is considered to be an endocrine-disruptor, increasing the risk of cancer. In females, triclosan has been shown to increase the risk of osteoporosis.
DEA is used to produce compounds called ‘Diethanolamides’. These are added to toothpastes to give the creamy texture and foaming action that we’re so used to.
Why do we say no? Before it’s hidden in toothpaste Diethanolamine has a rotting fish odour. It can also cause skin irritation. Worst yet, Diethanolamine has been given a Group 28 classification by the World Health Organisation's International Agency for Research on Cancer, meaning it is possibly cancer causing, let’s get rid of the elephant in the room!
Carrageenan is a polysaccharide extracted from red seaweed. It’s frequently included in toothpaste formulations as a thicken and stabilising agent.
Why do we say no? Coming from seaweed it might sound healthy or even revitalising to you and I, but some scientists have shown Carrageenan to cause inflammation. This can lead to serious health concerns such as Inflammatory Bowel Disease and Rheumatoid Arthritis. Equally, other scientists have given reasons that this evidence is flawed. Good or Bad? The jury is clearly still out on this one, so we decided to miss it off the invite list of our product ingredients.
SLS and SLES are frequently used as foaming agents in toothpaste and shampoo.
Why do we say no? SLS and SLES can cause mild to moderate skin irritation, especially for people who already have sensitive skin such as those with Eczema.