We are passionate about transparency!
We also want you to know exactly what goes into Naked products and the reasons why we have chosen to use certain ingredients and omit others.
You can find out which ingredients we have included in all of our products on each product page in our shop. You can also find out more information in our ‘Ingredients We Avoid’ and our ‘Ingredients we use’ sections below.
Fluoride or Fluoride Free
Although our Dental Crush Fluoride-Free toothpaste tablets are formulated by dentists and will provide you with an effective clean, our Toothpaste Tablets with Fluoride is a great choice if you have sensitive teeth as fluoride strengthens tooth enamel. A toothpaste that contains fluoride is the only proven way to prevent cavities. Fluoride strengthens the enamel of the tooth by helping to rebuild enamel that has been attacked by acid, reversing signs of early tooth decay. Although we at Naked Company offer a fluoride-free version of Dental Crush, we strongly believe your teeth will benefit from the proven perks of fluoride for cavity prevention.
The NHS advises adults to brush twice daily with a toothpaste containing 1,350 – 1,500 parts per million (ppm) of fluoride. The typical strength of regular or family toothpaste is around 1,000 to 1,500 parts per million (ppm), Dental Crush contains 1,450 ppm of fluoride.
It is important to note that excess fluoride exposure during tooth mineralization, especially in children may cause dental fluorosis (white streaks on the teeth). This risk is only present during tooth development and hence why children should be exposed to less fluoride than adults. According to the WHO, the main cause of dental fluorosis is the consumption of groundwater naturally rich in fluoride, particularly in warm climates where water consumption is greater, or where high-fluoride water is used in food preparation or irrigation of crops.
Strangely enough, it’s best not to rinse your mouth after brushing, but only to spit out the residual toothpaste. This allows for longer lasting protection throughout the day.