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Dental Care

Absolutely. All our products are always responsibly sourced, ethically created and never tested on animals.

Standard toothpaste contains an array of chemical ingredients that attribute to the physical properties of toothpaste, including foaming and stabilising agents. We say no to SLS, triclosan and DEA. We use scientific journals to decide which ingredients we do and do not work with. You won’t find these ingredients in our toothpaste tablets or any of our products. Find out more on our No Nasties Page.

A fluoride toothpaste (tablet) is a great choice if you have sensitive teeth. Fluoride strengthens tooth enamel. A toothpaste that contains fluoride is the only proven way to prevent dental cavities. Fluoride strengthens the enamel of the tooth by helping to rebuild enamel that has been attacked by acid, reversing signs of early tooth decay.

Although we at Naked Company offer a fluoride-free version of Dental Crush, we strongly believe your teeth will benefit from the proven perks of fluoride for cavity prevention.

The NHS advises adults to brush twice daily with a toothpaste containing 1,350 – 1,500 parts per million (ppm) of fluoride. The typical strength of regular or family toothpaste is around 1,000 to 1,500 parts per million (ppm), Dental Crush contains 1,450 ppm of fluoride.

Our Fluoride-Free Toothpaste Tablets still offer an effective clean. However, those with sensitive teeth can benefit from Fluoride as it strengthens weak spots in the tooth,  reversing signs of early tooth decay. Our Fluoride Dental Crush Toothpaste Tablets have been made in collaboration with and are backed by dentists.

1. Crush. 2. Brush. Wet your toothbrush, pop one tablet in your mouth, chew until smooth and brush away!

When the time has come to dispose of your bamboo toothbrush, remove the bristles with a pair of pliers and dispose of in your household waste. The 100% biodegradable bamboo can be disposed of in your composting bin or used as firewood

Low-waste Packaging

Our Dental Crush Toothpaste Tablets use less packaging than conventional toothpaste. One packet of Dental Crush uses only 4g of packaging for a 2 months’ supply.

Our sturdy kraft paper postal envelopes can be reused or recycled with your mixed paper recycling.

Shipping policy

Whether you’re sipping a Sangria in Spain, a Guinness in Ireland or enjoying Pimm’s O’Clock in the UK, we ship to all countries in the EU and EEA

To minimise environmental impact we ship all our goodies by standard mail. Normally this takes up to 7 working days. 

The Naked Company team is working hard to ensure your orders reach you as soon as possible. However, there are currently large delays in delivery times. For EU orders, please expect a minimum delay of 14 days when placing your order.

We compensate the excess carbon generated from our delivery service by planting a tree every day. We have teamed up with One Tree Planted. You can find out more about the restoration of the Amazon here.

Returns and exchanges

If for any reason you are not satisfied with your purchase, we will happily issue you a refund. Please refer to our refund policy.


If you are interested in stocking our products and joining us on our mission to keep the world squeaky clean, we’d love to get to know you better. Please fill out the form on our Trade page with as much detail as possible and we’ll be in touch with more info!

I have a question you haven't covered here.

You can contact us directly at help@naked-company.com. We will get back to you as soon as we can.