Our Commitment To Sustainability

One integral part of our journey to getting Naked is our pledge to look after our planet as best we can. One of our main motivations in starting the Naked Company was to help reduce the waste created by bathroom products by offering a more sustainable alternative. First on our to-do-list was to offer our customers eco-friendly oral care products. Our Dental Crush toothpaste tablets reduce the number of plastic toothpaste tubes going to landfill each year and our bamboo toothbrushes can be composted or up-cycled. 

We aren't perfect, but we sure hope to be soon.

toothpaste tablets eco friendly

Every year, Europeans generate 25m tonnes of plastic waste, but less than 30% is collected for recycling. More than 80% of marine litter is plastic. Although dentists recommend adults to use a pea-sized amount of toothpaste, most users apply excess, generating more plastic tubes and more landfill waste. 

Our Dental Crush Toothpaste Tablets use less packaging than conventional toothpaste. One packet of Dental Crush uses only 4g of packaging for a 2 months’ supply.

We avoid glass because it is a difficult material to transport, it requires an outer box packaging, impact protection packaging and void fill packaging to be safely transported. Instead, we choose to use a padded envelope.

Although our padded envelopes cannot currently be recycled, we're really into up-cycling!

Our Dental Crush packets cannot currently be recycled but there are lots of cool ways that you can upcycle your pouch. Our favourite re-use is using it as a planter for seeds. 

Upcycle verb: to create an object of greater value from (a discarded object of lesser value). 

What is One Tree Planted

Let's #ReGreen this planet! We support One Tree Planted’s project in the Amazon, to rebuild and restore land to healthy tropical forests.  This reforestation project is located in the Madre de Dios region, home to over 10% of the world’s bird species, including the toucan. Can you spot the two toucans in Naked Company’s logo? 

Together with local farmers, the aim is to establish a sustainable agroforestry system with native tree species, shade-grown coca and productive timber species. Planting trees here will help conserve habitat for the Jaguar and hundreds of other species living in the protected areas, while providing sustainable livelihoods to local people.

Without forests, life on earth as we know it would be unthinkable. Trees help clean the air we breath, filter the water we drink and provide habitat to over 80% of the world’s terrestrial biodiversity.

Tree planter
planting trees
plant a tree charity
compostable bamboo toothbrush

A huge downside of plastic toothbrushes is that they can’t be recycled. Most dentists recommend replacing your toothbrush every three or four months. If everyone around the world followed this recommendation, approximately 23 billion toothbrushes head for landfills each year. That’s 300 toothbrushes in a person’s lifetime. Yikes. 

Our Eco Bamboo Toothbrush starts its life as moso bamboo. Don’t worry we haven’t stolen a Panda’s dinner. Moso bamboo is ‘panda-friendly’, pandas do not eat it or inhabit the area of China where it’s grown. The moso bamboo that goes into making our brushes is sustainably-grown without the use of pesticides. 

The handle of our Eco Bamboo Toothbrush is completely compostable, you just have to take out the bristles with pliers. We are often asked why we use synthetic fibres for the bristles in favour of a natural-biodegradable material. Unfortunately, the only fully biodegradable bristles are those made from boar, badger or horsehair. These natural bristles aren’t vegan-friendly, are coarse (bad for gums) and a breeding ground for bacteria.

We recommend replacing your toothbrush every 2 to 3 months. By then, the bristles look like it’s a bad hair day, every day. But before it’s ready for the compost, our bamboo friend can be a plant marker in the garden or even a great cleaning tool for those difficult nooks and crannies.

When the time has come to dispose of your bamboo toothbrush, remove the bristles with a pair of pliers and dispose of in your household waste. The 100% biodegradable bamboo can be disposed of in your composting bin or used as firewood. 

Take a look at our eco-friendly oral care items here.

bamboo toothbrush uk