About Naked Company

Hello, we’re Naked, a natural bathroom & oral care brand that’s passionate about making quality, small-batch products without the ‘nasties’. We’re the proud founders of Dental Crush Toothpaste Tablets which come with or without Fluoride and sell a soft Bamboo Toothbrush too. Our name was born of our mission to remove unnecessary chemicals, reduce packaging waste and bare all when it comes to the ingredients we use and those we avoid.

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One Tree Planted

The Naked Story

Naked's founder, Ellie became interested in the composition of everyday cosmetics whilst working in the Pharmaceutical Research & Development sector.  Ellie was particularly surprised and dismayed at the ingredients and excessive packaging of toothpaste.

“Toothpaste tends to be one of those products we toss into the shopping cart on the way to the checkout without further thought. Out of curiosity, I started researching the ingredients of toothpaste.

As well as active ingredients to prevent dental caries, commercially available toothpaste contains a vast array of chemicals that attribute to its physical properties, including foaming and stabilising agents. Some of these have been classified as potentially cancer-causing by the International Agency for Research on Cancer.  Although manufacturers are required to publish their ingredients, there is a lack of intelligible information in the public domain on the additives in dentifrices.

For me, it doesn’t make sense to include these risky ingredients in oral care products. We have to think of our oral cavity as a sponge and question what concentration of these “nasty” ingredients is absorbed into our bloodstream and tissues.”

- Founder, Ellie Lowe

Reducing the impact of bathroom products on the environment is also something Ellie is incredibly passionate about, opting for low impact materials and packaging and supporting the reforestation of the Amazon together with the charity One Tree Planted.

The Naked team are currently working on expanding the range of natural, low waste Naked products.

Let’s get Naked!

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No Nasties


Vegan & Cruelty Free

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Backed By Dentists

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