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December 31, 2019

TV commercials often show a perfectly formed wave of toothpaste squeezed onto the toothbrush, stretching the entire length with not a bristle spared. However, the amount you need doesn’t always match what you see on TV.

We all want to keep our pearly whites shiny and cavity-free, but how much toothpaste do we really need?  

The American Dental Association (ADA) recommends adults to use a “pea-sized” amount for effective cleaning, this equates to 1 cubic centimetre. The tendency of being far too generous with the amount of toothpaste we apply to our toothbrush doesn’t improve the cleaning ability of the toothbrush but contributes to more waste - more toothpaste tubes - more landfill!  

No More Guessing

Dental crush eliminates the guesswork of how much toothpaste to apply to your brush. One toothpaste tablet is just the right amount, no more and no less. Good for your health and our planet. Unpaste from your toothpaste!



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